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FOOTWEAR DESIGN
CREATIVE DIRECTION
SPRING/SUMMER 26

CONCEPTS X NEW BALANCE 990V4 “ESTATE SALE”


Created direction for the overarching story of the estate sale, informing the colors and textures that evoke a vintage look and feel: gold accents representing frames and hardware, tortoiseshell details relating to eyewear and buttons, cracked leather inspired by antique furniture and bags, and an aged midsole.


The Concepts x New Balance Made in USA 990v4 is slated to release in Spring/Summer 2026.