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PACKAGE DESIGN
OCTOBER 2024

CONCEPTS FOR SMALL WINS CANDY


Riding on the energy of the Celtics’ 2024 NBA Championship win, the release of the Jayson Tatum x Jordan collaboration included the limited edition packaging for Small Wins gummies. The packaging was updated by applying the visual language from the “Welcome to the Garden” pack to the existing Small Wins design.

︎ Check out the Jayson Tatum x Jordan “Welcome to the Garden” release at Concepts featuring Small Wins here.