CONCEPTS X ASICS GEL-KAYANO 14 “OOO”

Designed an original colorway and created direction for the Asics Gel-Kayano 14 through the lens of Concepts storytelling. Produced by The Morrison Group, the “OOO” campaign analyzes the concept of brain fog and explores the liminality that is dreaming while still awake.

The Concepts x Asics Gel-Kayano 14 “OOO” was released on November 8, 2024 and sold out online in three minutes.

Jackie Carbone

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CONCEPTS X ASICS GEL-KAYANO 14 “OOO”

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